“… treats his patients like family members.”
Quality and Infectious Disease
Dr. Herbert Boro has been rated one of Fresno’s favorite physicians every year for the last ten years. A firm believer that quality patient care doesn’t happen by accident, this Chief of Quality and Infectious Disease says he learned early how important it is to show genuine interest in others if you want people to like and feel comfortable with you.
In high school, Dr. Boro’s father suggested he read “How to Win Friends and Influence People” by Dale Carnegie. “I took what I read to heart and I use it today,” he said.
When he talks to his patients, many of whom have life-threatening and chronic illnesses, he brings as intense a focus as he can. “It’s eye contact, it’s trying to understand, using courtesy, using surnames. I give them time to tell me what they need to. If it takes more time, I make more time.”
His attitude translates into a very personal style of medical care. “Dr. Boro has attributes, in addition to competence,” said Dr. Varoujan Altebarmakian, Fresno’s Physician-in- Chief. “He has love, caring and dedication.”
It’s these attributes that frequently motivate Dr. Boro to participate in community health activities and in organizations that focus on epidemiology, AIDS/HIV research and other public health issues.
According to Dr. Altebarmakian, we could all learn from Dr. Boro’s daily example. “Make our members feel important – and do it sincerely.”