Awards

March 31, 2011

Kaiser Permanente’s Thrive Campaign Wins Golden Advocate Award

The Healthcare Public Relations and Marketing Association of Southern California has presented Kaiser Permanente’s Thrive campaign with a Golden Advocate Award. The award was presented to Kaiser Permanente on March 31 at the Rio Hondo Golf Club, in Downey, Calif. The Thrive campaign’s TV commercials won because they clearly communicate what the organization stands for — total health, empowering employees, physicians, members and potential members to maximize their well-being and to live happier, healthier lives. In a word, to Thrive.

Since 1958, HPRMA has been the leading organization for Southern California’s health care communicators, and the Golden Advocate Award continues to be the measure of the very best in health care marketing and public relations. These awards set the standard for communications excellence among Southern California health care professionals.