In the Community
October 31, 2007
Brilliant Deduction: The Amazing Food Detective is a Hit
"The Incredible Adventures of the Amazing Food Detective" video game from Kaiser Permanente has hit a sweet spot with people worldwide who are concerned about childhood obesity, based on the coverage and critical acclaim it has received since it launched.
Close to 200 online, broadcast, and print organizations have covered "The Amazing Food Detective," which Kaiser Permanente created as another way to teach children about eating right and getting enough exercise. Organizations from USA Today to geek.com have written about the game in the eight short weeks since the game was launched.
Children playing the game follow the routines of eight culturally diverse children whose activities or conditions would benefit from healthy food and exercise choices. The game, aimed at children ages 9-10, complements Kaiser Permanente's nationally recognized childhood obesity clinical strategy.
Several media outlets emphasized how the game switches off after 20 minutes of activity and encourages children to get up and get some exercise. The game remains locked for 60 minutes after that.
Below is a list of selected media hits and other coverage of "The Amazing Food Detective":
Reuters: Video game teaches kids about diet – then turns off
USA Today: Kid Detectives Fight Childhood Obesity
CBS4Denver.com: Video Game Message: Stay Healthy
NY1: New Video Game Aims to Help Kids Eat Healthy, Get In Shape
Common Sense Media Review: Kids Become Detectives to Fight Childhood Obesity
Thatsfit.com: This healthy video game shuts down if you play for too long
WJZ.com: Baltimore School Tackles Obesity with Technology
ABC News: Video Game Tackles Childhood Obesity
Baltimore Times: Kaiser Permanente launches Amazing Food Detective video game for kids
