Operational Excellence

August 24, 2007

Kaiser Permanente Launches Fourth Season of 'Thrive' National Advertising Campaign

Kaiser Permanente has launched the fourth season of its popular Thrive advertising campaign - television, radio and print advertisements that reflect the integrated health care organization's commitment to the total health of its members and the communities Kaiser Permanente serves.

This season's television ads examine two specific topics: child health and an emphasis on personal power over health in dealing with serious illness. Advertisements will be presented throughout the campaign in television, print, and radio formats.

The Thrive advertising campaign was created in partnership with Warren, Michigan-based advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first ads in 2004. Check out the latest Thrive television ads, "Saturday" and "Kid Wisdom."

For more information, read this news release.

Read more about Kaiser Permanente's commitment to Total Health in the Thrive section of kaiserpermanente.org