Operational Excellence

November 16, 2007

Kaiser Permanente's Thrive Campaign Discussed in Podcast

People are asking for more information about the latest Kaiser Permanente "Thrive" television ads and how they were created. To answer those questions, two Kaiser Permanente executives who lead the advertising effort recorded a recent podcast about the campaign.

Diane Gage Lofgren, senior vice president for Brand Strategy, Communications and Public Relations, and Christine Paige, senior vice president for Marketing and Internet Services, talked in this podcast about the making of the two new television ads that debuted in August.

(You can watch both ads, "Saturday" and "Kid Wisdom," through the KP News Center.)

Lofgren and Paige also talked about other Thrive campaign efforts that will launch in the near future, and shared feedback from Kaiser Permanente members and employees regarding the ads.

For more, listen to the Thrive podcast.