May 25, 2011
Contact: Diana Yee, 510-271-6671
Thriving at Work — Business-to-Business Campaign Encourages Healthy Workplace
Kaiser Permanente’s Total Health Promotion Goes National
OAKLAND, Calif. — Kaiser Permanente has launched its first national campaign focused on promoting a culture of health in the workplace. Dubbed “Thrive 9 to 5,” the advertising campaign underscores Kaiser Permanente’s leadership in total health and productivity and provides tools to help employers positively impact their employees’ health and their bottom line.
All of the ads in the campaign point to online resources available at thrivewithkp.org/9to5. The website is a revamped, one-stop destination dedicated to providing employers with resources to help employees stay healthy, and motivate those with unhealthy habits to make positive changes. The site offers online health coaching, tools to create healthy meetings, a HealthWorks workbook with a variety of tools to engage employees, and total health assessment modules to identify areas of improvement. In addition, the site provides information about connecting to resources for brokers and for employers about these topics. Visitors to the website also will have opportunity to receive a complimentary book on health and productivity — “Healthy Employees, Healthy Business: Easy, Affordable Ways to Promote Workplace Wellness” and sign up for a series of six workforce health emails.
“This campaign is a call to action — an important effort to inspire people to be active and healthy. Employees are a company’s most important asset. We know that improving employee health can enhance a company’s productivity, morale, and can help a business manage health care costs. It makes good business sense to help employees live healthier lives,” said Janet Venturino, a vice president for Kaiser Permanente.
The robust national advertising leverages the iconic Thrive campaign for which Kaiser Permanente has become known. With print, online banner and radio ads featuring the familiar voice of actress Allison Janney, the campaign challenges businesses and employers of all sizes around the country to create a healthier workforce.
The campaign includes three, 60-second radio spots: “Stress,” “The Snack” and “Walking Group.” These new ads focus on how Kaiser Permanente provides employers with tools to support health in the workplace. They zero in on healthy snacking, encourage lunchtime walking groups, and promote Kaiser Permanente’s stress management tools. The spots will run from May through July in California, Ohio, Georgia and the Mid-Atlantic States regions, and from August to October in the Northwest.
Print advertising also will be found in these regions in such publications as BusinessWeek, Entrepreneur, Fast Company, Fortune, Newsweek, Time, Newsweek and Sports Illustrated. Banner ads will appear on several sites, including Yahoo.com, CNN.com and LinkedIn.com.