Press Releases: National
August 15, 2012
Kaiser Permanente Appoints Alexandra Morehouse as Vice President of Advertising and Brand Management
OAKLAND, Calif. — Alexandra Morehouse has been named Kaiser Permanente’s vice president of advertising and brand management.
In her new role, Morehouse will lead Kaiser Permanente’s brand experience, advertising and digital strategy functions. She will oversee the organization’s award-winning “Thrive” advertising campaign, which debuted its ninth season of new ads during the 2012 Summer Olympics. Morehouse will report jointly to Diane Gage Lofgren, senior vice president, Brand Strategy, Communications and Public Relations, and Christine Paige, senior vice president, Marketing and Internet Services.
“Alexandra is a widely respected and deeply experienced business leader, and she will provide our creative team with new insight and perspectives,” Lofgren said. “Her leadership skills, experience and creativity will be great assets as we continue to find creative and innovative ways to showcase the Kaiser Permanente brand.”
“The addition of Alexandra to the advertising team will further diversify the outstanding talents and wide-ranging experience we already have in place,” Paige said. “Her leadership skills and extensive knowledge will be invaluable as Kaiser Permanente’s advertising campaign continues to evolve.”
“I’m honored to join the incredibly talented advertising team at Kaiser Permanente,” said Morehouse. “It’s exciting to help lead this organization’s advertising efforts while thoughtfully positioning the Kaiser Permanente brand during the evolution of health care delivery in our country.”
Prior to joining Kaiser Permanente, Morehouse served as the executive director of the Marketing Innovation Lab, or MiLab, a joint venture among Google, Facebook and the Direct Marketing Association. Morehouse led MiLab in delivering marketing best practices to Fortune 100 companies. Before that, Morehouse served as chief marketing officer at AAA, where she led a broad range of marketing functions. Her experience also includes marketing leadership roles at Charles Schwab and American Express.
Morehouse is a three-time winner of a “Most Influential Women in Business” award from the San Francisco Business Times. She has been featured in Forbes, Business Week, The Economist and Direct Marketing magazine for her achievements in driving profitable growth throughout her career. Morehouse serves on the board of Harvard Business School Community Partners, the Chief Marketing Officer Council and SharpBrains Neuroscience Research Institute.
Morehouse holds a bachelor’s degree and MBA from Harvard University.
About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve more than 9 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: www.kp.org/newscenter.