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Health
Systems
Are
All Physicians Leaders?
The Opinions of Permanente Physician-Leaders
By Debra
Mipos, MPA
Introduction
During
2001, I conducted a series of focus groups and informal discussions
with 75 Kaiser Permanente physician-leaders from six Permanente Medical
Groups. The physicians were asked if they believe that every physician
is a leader regardless of formal leadership titles. The unanimous
response to this question was "yes." The various ways in which
physicians manifest their leadership roles were then discussed.
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Embracing
the Leadership Role
By Sharon Levine, MD, Associate Executive Director, The Permanente
Medical Group
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During
the course of a decade spent thinking about leadership, I have come
to understand that being a physician at Kaiser Permanente is, by
definition, being a leader. And I have come to believe that it is
very important that each of us accepts and embraces the role of
leader and that, as medical groups, we provide the tools and the
opportunities for every Permanente physician to develop as a leader
to the fullest extent possible. It is important because, whether
or not we see ourselves as leaders, others do. Our patients and
the staff we work with follow the direction we set and the example
we model, and they expect us to behave as leaders do.
Our
leadership role comes from our authority--the power, the
right, and the responsibility we have to act on behalf of others
within our role as clinicians. But it goes way beyond authority.
It comes from the trust we have earned, which creates the
opportunities to influence others and to direct their actions. It
comes from the courage we demonstrate in making tough decisions
and in confronting difficult situations in the exam room and in
the hospital. It comes from our stamina and endurance,
our ability to work long hours and to endure the intensely emotional
aspects of our jobs. It comes from our ability to be confident
and assertive and to mix the confidence with an equal amount
of humility. It comes from our ability to take our work,
our purpose, and our mission seriously while not taking
ourselves too seriously. Our leadership comes from our empathy
and ability to connect with others on a personal level without
fear of appearing vulnerable ... And it comes from the energy
and optimism we bring to our work each day, which energizes
those with whom we work.
These
traits and characteristics of excellent clinicians are the same
as those of effective leaders--which is why it is so easy for others
to recognize us as leaders, even if it isn't always immediately
obvious to us. Our opportunity is to embrace that role and to grow
in it, to develop our leadership abilities just as we develop and
enhance our clinical skills--and to best serve our patients, to
provide direction and meaning for our staff, and, collectively,
to strengthen and enhance the capabilities of our organization.
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Areas of
Consensus
- All
physicians are leaders regardless of whether or not they hold a formal
leadership role.
-
Physicians often do not realize that they are seen as leaders by staff
members and for that reason are unaware of the major impact they have
on the staff's attitudes and behavior.
-
Physicians often do not step up to their role as informal leaders and
therefore do not model the most effective behavior for staff members.
-
Physicians lead by example, both good and bad.
- To
be respected as a leader by other physicians, a physician must be viewed
as a good clinician. However, staff members view a physician as a leader
simply because he or she is a physician.
-
Physician-leaders' roles are mostly the same at all levels; their role
just grows in complexity, scope, and amount of authority and responsibility.
Roles of
the Individual Physician as a Leader
At
the most basic level, physicians set:
No matter how small the group or unit, physicians set the tone.
Nurses, medical assistants, and ancillary personnel mirror how physicians
treat members and staff. What physicians are perceived to value (and
therefore to reward) directly affects staff attitudes and behavior.
The atmosphere of the work unit, whether positive or negative, is primarily
influenced by the physicians.
Physicians
set the speed, efficiency, and productivity of the work unit. Implementation
of change versus resistance to change depends in large part on physicians'
behavior.
- Standard
of the work unit
Good physicians "exude excellence" and raise everyone's performance
to a higher level. As physicians teach others, they develop the skills
of those around them. Physicians' clinical skills, work habits, and
expectations set standards that others follow.
Implications
for the (Informal) Physician-Leader
- Improving
both service and members' experience begins with physicians modeling
behaviors that facilitate positive interaction. The staff looks up to
physicians. The staff's treatment of members mirrors how physicians
treat members.
-
The manner in which physicians treat the staff is critical to how well
the office runs. Physicians' treatment of staff affects retention, especially
for registered nurses who work closely with physicians. Because they
are in short supply, they have many options as they look for a good
environment in which to work.
-
Physicians affect the quality and cost of care.
-
Physicians can make the care delivery system work better.
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Physicians affect other physicians' behavior. Because role modeling
is essential for physicians new to the team, they are more likely to
succeed if they observe their colleagues exhibiting positive leadership
attitudes and behaviors.
Preparing
Every Physician to be a Leader
Based
on the opinions of Kaiser Permanente leaders in this focus group, orientation
programs to prepare each new physician to be an effective informal leader
on the team might include these elements:
- Context
of their leadership as well as understanding of expectations about:
- Their role as an informal leader;
- Official physician-leaders' roles;
- Medical group structure, mission, values, culture, and Health Plan
relationship;
- Health care as an industry; competitive environment.
- An
understanding of basic interpersonal communication skills focusing on:
- Setting expectations with staff;
- Having meaningful and, at times, difficult conversations with colleagues
and staff;
- How to give effective and regular feedback to staff;
- Coaching skills;
- Clinician Patient Communication (CPC) basics--Four Habits or
Four E's models. CPC particularly around common difficult situations,
such as the patient with the long list of complaints; patients who want
things they don't need; or patients with different health care beliefs
and culture.
- Being
an effective high-performing Permanente physician, by learning how to:
- Use time management skills;
- Work with ancillary staff appropriately and efficiently;
- Use a computer proficiently;
- Develop self-confidence;
- Understand the key drivers of patient satisfaction and how to have
efficient and effective patient interviews;
- Solve problems in a team environment;
- Make decisions in a group setting.
Conclusion
The
opinion of this focus group of physician-leaders from six of the Permanente
Medical Groups was that all physicians are leaders--whether or not they
are in a formal leadership position. Group consensus held that there
is a direct relation between how physicians perform in this informal
leadership role and how the team cares for patients. Developing all
physicians as effective leaders creates an environment in which everyone
on the care team views Kaiser Permanente as a place where patients receive
excellent quality of care and service as well as a place where the entire
care team chooses to build a career.
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