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Press Releases: Colorado

October 25, 2010

Kaiser Permanente Colorado Names Keith J. Evans Vice President of Marketing, Sales and Business Development

DENVER — Keith J. Evans, who helped western insurers and businesses navigate turbulent health care waters for the last eight years, will join Kaiser Permanente as the Colorado Region’s vice president of marketing, sales and business development. He assumes sales leadership at a time when Kaiser Permanente continues medical office construction and territory expansion along the Front Range.

Keith Evans

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Evans was an executive with Wellpoint for seven years, most recently as vice president and general manager of its Western Region, which included Anthem Blues subsidiaries in Colorado, California and Nevada. Under his leadership, Anthem launched a preferred provider organization product in Colorado and Nevada, increased customer retention in 14 states, and developed a sales structure that increased productivity. After leaving Wellpoint in 2009, Evans opened his own consulting practice.

“In this uncertain market, Keith’s experience will be invaluable to large and small employers,” said Donna Lynne, DrPH, president of Kaiser Permanente Colorado. “He shares my commitment to expanding affordable, high-quality health care to as many Coloradans as we can. The team we have in our marketing and sales department is strong and should position us for more success.”

“There are a lot of tough decisions ahead for employers and individual purchasers,” Evans said. “Buyers need to know they are getting the best health care possible. I am thrilled to be selling one of the nation’s highest quality health plans and at a competitive price.”

Kaiser Permanente Colorado is the highest ranked health plan in the state, as reported this month by the National Committee for Quality Assurance. The Kaiser Permanente Colorado Region is ranked ninth nationally among over 220 commercial plans and second nationally among Medicare plans.

As Kaiser Permanente Colorado’s vice president of marketing, sales and business development, Evans will oversee a team that analyzes the Colorado marketplace, develops products to meet customer needs, supports employers in providing quality health care coverage, and helps the state’s brokers meet their customers’ needs. Kaiser Permanente Colorado insures and cares for more than 521,000 people from Boulder to Pueblo. Its membership grew five percent in 2010 and it is building five new medical offices over the next three years.

Evans earned a bachelor’s of science degree in accounting from St. Joseph’s University and a master’s in business administration degree, with concentrations in finance and marketing from Columbia Business School. He spent the early part of his career at Arthur Andersen and General Motors. For 10 years, he was a leader with Aramark Uniform Services, eventually becoming controller for the Western Region.

About Kaiser Permanente Colorado
Kaiser Permanente Colorado is the state’s largest nonprofit health plan, proudly working to improve the lives and health of Denver, Boulder, and southern Colorado area residents for 40 years. Kaiser Permanente Colorado provides comprehensive health care services to more than 521,000 members through 20 medical offices and a network of affiliated hospitals and physicians. The health plan was recently named “Highest in Member Satisfaction” among Commercial Health Plans by J.D. Power and Associates for the third straight year. Kaiser Permanente was also named the top-ranked private health plan in Colorado and No. 9 in the nation for quality and member satisfaction by NCQA. In 2009, Kaiser Permanente proudly directed more than $82 million to community benefit programs to improve the health of all Coloradans. For more Kaiser Permanente news, visit or follow us on twitter @kpcolorado or

About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 8.6 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: